![]() You can read about some of the most common techniques in our blog. Unfortunately, though, many of the Amazon reviews cannot be trusted.ĭespite Amazon's best efforts, Amazon sellers have found all kinds of ways to "game the system" to artificially inflate their products' ratings (and also to artificially lower their competitors' ratings). In theory, these reviews and ratings help you know which products are good and which are bad. One of the reasons people love shopping on Amazon is that you can see all of the product ratings and reviews left by other shoppers. Have you ever purchased a 5-star product on Amazon that turned out to be a complete piece of garbage? Sadly, virtually everyone has had this frustrating experience.
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